Campaign
When an opportunity in the market became available, the team at KVI Radio jumped at launching a greatest hits format on their radio station. The project required brand development, vehicle wraps, transit advertising, and a large set of supporting creative assets — all executed quickly and confidentially to maintain competitive advantage.
For months this project was created in secret to prevent competitors from launching a similar format first. During that time, I collaborated closely with a small leadership team to build a bold brand identity, develop marketing assets, source photography, design vehicle wraps, produce animation loops, create sales materials, and deliver a cohesive out-of-home advertising campaign aligned with the sound and spirit of the new station.
Project at a glance
My contributions
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