Campaign
Seattle’s Greatest Hits: Super charging a new radio station
The mission
When an opportunity in the market became available, the team at KVI Radio jumped at launching a greatest hits format on their radio station. The project required brand development, vehicle wraps, transit advertising, and a large set of supporting creative assets — all executed quickly and confidentially to maintain competitive advantage.
Project details
For months this project was created in secret to prevent competitors from launching a similar format first. During that time, I collaborated closely with a small leadership team to build a bold brand identity, develop marketing assets, source photography, design vehicle wraps, produce animation loops, create sales materials, and deliver a cohesive out-of-home advertising campaign aligned with the sound and spirit of the new station.
Project at a glance
- Research
- Brandmark
- Brand system
- Transit ads
- Web banner ads
- Animations
- Vehicle wraps
- Merchandise
- Marketing and sales collateral
My contributions
- Creative direction
- Art direction
- Photography sourcing
- Print design
- Digital design
You may like
Slalom: Activating the Modern Culture of Data
