Campaign
When an opportunity in the market became available, the team at KVI Radio jumped at launching a greatest hits format on their radio station. The entire station is built from the ground up with a new identity, personality, playlists, on-air talent, and listener experience. KVI quickly found a dedicated and excited audience for their new format.
For months this project was created in secret, as to prevent a competitor from stealing the format. During that time, I worked solely with a handful of top management as the creative director to research, design the brandmark, build the brand, and craft all the assets needed for launch. On launch day a reveal party was had for clients and staff who responded with joy for the new format.
Project at a glance
My contributions
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©1998-2024 Steven Stelter and used with permission of copyright holders.
